A little about the crazy people behind Umizato.
Umizato started with it's core team consisting of Yolanda and Gary. Yolanda is your typical entrepreneur, having started 3 businesses right after graduating from UCLA. Her invaluable experience with creating companies from the ground up has been instrumental in taking Umizato from idea to launch. Yolanda loves gummy bears and dark chocolate, but her passion is growing responsible companies and taking her daughter to dance classes and the park.
Gary left the world of computer development, having worked for several start-ups in the Silicon Beach area, deciding to get his hands dirty with a start-up of his own. Using his experience with development, Gary hopes to transform the online eyewear experience -- using great technology to provide the best customer service, rivaling that of a brick-and-mortar. Having successfully transitioned from Red Bull to coffee, Gary sees this as his first major step in his transformation from developer to a true business guy.
We go way back.
Eyewear runs in Yolanda's blood. She is a second generation in the eyewear industry. The first generation started back in the 80's and things have changed a lot since then. With the dominance of the internet and social connectivity, it was a given that our shopping experience would need to transition from traditional storefronts located in strip malls to online.
Selling eyewear online is still somewhat nascent, and with our passion for the customer experience we think we can bring something to the table that others have not. We intend to bridge the disconnect from a brick-and-mortar service and bring this to you as an online shopper.
We are a small business based in the eastern 'burbs of Los Angeles, but we have large aspirations -- mainly centered on you. Umizato incubated as an idea for over a year and we've spent that time baking new technologies into our site to make your shopping life better. During that time, we have also carefully curated our products and selected manufacturers that provide some of the best quality eyewear in the industry.
Why choose Umizato?
We take our responsibility to you very seriously. A lot of our time every day is spent making decisions about how we can provide you with the best product and the best service available. There are always compromises to be made in a business, but our's will not involve quality. We don't expect you to have read a Jack Kerouak (did I spell that right?) novel to enjoy our eyewear. We just expect you to appreciate the quality and care we took in making your special eyewear. OK, we don't even expect the appreciation. Just enjoy!
Actually, many of us here at Umizato wouldn't mind reading a Kerouak novel. We think. Most likely after we have a pint of coffee beer. Some reasons to enjoy our eyewear (after the coffee beer of course):